INSIGHT
Lists and irreverent bite-sized content are an addictive and highly sharable way we tend to consume our information online.
IDEA
A place for men to browse and play with the latest Hermès products and styles. Presented as a series of interactive lists, each with an Hermès twist.
EXECUTION
For each category in men's fashion and latest season, we created a unique list that would showcase the product in a humorous yet stylist way.
Each list would be playful and would sell the product in unexpected ways, keeping the men hooked and checking for the next list.
“Hermès is redefining the e-com game with its all-new site, Manifeste.”
