INSIGHT
Jewelry is to wear, not to keep in the vault.
IDEA
Show the David Webb woman transcend conventions of how and when you wear fine jewelry, by celebrating the carefree, irreverent moments of levity that happen at a cocktail party.
EXECUTION
We created a concept for David Webb’s annual holiday catalogue, where a cocktail party becomes the setting for women to be bold and expressively playful, injecting the maximalist jewelry into everyday life.
Through stills and digital videos, we captured the iconic American jewelry, shattering old fashioned perceptions of how influential American women should behave, and fine jewelry treated.
“I like everything with a bit of whimsy.”
