Power of We
Athleta welcomes Olympian Simone Biles into their family, by recognizing her team, crew, and the extended support system that powers her.
INSIGHT
Nothing of consequence is made by just one person. It takes a team, a village, a crew to make great things.
IDEA
Simone and a women-led cast and crew show us that alone you can be strong, but when you’ve got womankind behind you, we all thrive.
EXECUTION
We created a campaign that announced the welcoming of Simone Biles into her new family, Athleta, by bringing their shared values to life.
Through a film and stills, we captured the strength and power of Simone at the heart of her support system. Reimagining what it means to be a sponsored athlete and showing she’s beyond that, she’s a woman.
“Simone Biles Leaves Nike For Partnership With Female-Focused Athleta”
