INSIGHT
The clothes we wear are not just color, fabric and stitching. They are a representation of us and our surrounding culture.
IDEA
Take the most iconic fashion pieces from around the world and unravel the stories behind each piece. Show that fashion is not just the latest trend, but that it's an art form and has a rich history behind it.
EXECUTION
We created a series of virtual reality films that bring to life the cultural history of the iconic clothes everyone wears.
The user gets transported into each of the museums and explores the items in 360 degrees. While the museum curator narrates, the stories illustrate and animate all around you.
“Iconic pieces that changed the way we got dressed are brought to life before the users’ eyes.”
